Rednote is a Chinese platform with over 300 million monthly active users. It has recently gained popularity outside of China as a TikTok replacement. The U.S. are planning a possible TikTok ban, therefore, according to company sources, the app has recieved 700,000 new users.
How Big Is RedNote?
RedNote boasts more than 300 million active users each month. Women make up 79% of this user base. Most likely because of the app’s focus on lifestyle content. It is also a go-to for users looking to discover products, trends, and experiences. (Source)
The app gained a lot of attention during the COVID-19 pandemic. Since then, Rednotes popularity has only been on the rise.
the U.S. downloads are up 200% year-over-year, according to Sensor Tower. Also 194% compared to the previous week. This made RedNote hit the top of the Apple App Store’s free app rankings on January 13. This was only a few days before TikTok’s ban could take effect. (Source)
Who Are These New Users?
Many of RedNote’s recent adopters in the U.S. call themselves “TikTok refugees.” They’re actively seeking a new platform to build communities and share content. RedNote offers a familiar experience with short-form videos, lifestyle posts, and personal stories.
Some newcomers use the app to engage with Chinese users, sparking cultural exchanges. Discussions often cover light topics like food or social issues but sometimes touch on sensitive matters. For example, one user asked about legal differences between China and Hong Kong. A veteran user replied, “We prefer not to talk about that here.” (Source)
What Makes RedNote Different?
RedNote combines short videos, live-streaming, and curated content feeds. It can be compared to Pinterest and Instagram. Users share product reviews, travel tips, and personal updates.
This unique mix makes RedNote popular among casual users and content creators alike. For many, it’s more than a social media app—it’s a tool for discovering trends and finding recommendations.
Can RedNote be the new TikTok?
Chinese internet users rarely interact directly with foreigners. Platforms like Twitter, Instagram, and Google are blocked in China. VPNs allow some access, but censorship is strict. Sensitive topics, including history or government criticism, are quickly removed.
RedNote’s censorship levels are unclear. The app is popular with younger and middle-aged women in China. Most use it to share videos and images. It differs from Weibo, where users often discuss grievances or sensitive issues. These posts are frequently taken down, but RedNote focuses more on lifestyle content, avoiding similar scrutiny.
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Magnus has 3 years of experience with SEO in the danish SEO agency SEO Danmark APS. He builds content and links for a variety of clients. Magnus has a long history of content creation. He is a well known danish Yotuber, and goes under the name Trøflen.