Youtube has around 7173 employees as of January 2024 according to the social commerce platform Whop. This number most likely includes full-time employees, contractors, and specialists working all around the world. According to Zippia, the number of employees is closer to 2000, as it is excluding outsourced roles and contractors and only focusing on core operational roles.
What are the main job roles at YouTube?
In a brand as big as youtube, you could imagine that there is a lot of work that needs to be done. You can split the main roles at youtube into 3 sections.
- Engineering and Technology
- Content Moderation and Safety
- Marketing and Business
Engineering and Technology
Engineers focus on maintaining algorithms for video recommendations based on user engagement. This is an important thing for maximizing viewers’ watch time. It is also important that Youtube prioritizes security and data privacy, ensuring no trouble with international data protection laws such as GDPR and CCPA. Engineers are also responsible for scaling storage capacity and optimizing streaming speeds. Generally, they make youtube run as smoothly as possible.
Content Moderation and Safety
YouTube’s Trust & Safety team makes sure users follow community guidelines. They do this by handling copyrighted content and overseeing content policies related to misinformation, hate speech, and graphic content. They also make sure to respond to user reports and appeals, ensuring that the things users contact Youtube about, gets taken care of.
Marketing and Business Development
YouTube’s marketing and business teams are in charge of growing the platform’s reach. Procuring brand partnerships, working with influencers and promoting premium services such as YouTube Music and YouTube TV. They collaborate with production teams to boost new features, as they have done for things like Shorts and live streaming. (Source)
How many employees does Youtube have?
With YouTube’s Trust & Safety team, YouTube’s marketing and business teams, engineers and so on and so forth, they obviously have a big number of employees. The exact number of employees can be hard to say, but YouTube has around 7,173 according to Whop. This number includes full-time staff, contractors, and specialists working globally.
Zippia estimates the number to be closer to 2,000. Zippia only focuses on core operational roles in their estimate. According to a third source, Youtube has about 190,000 employees. All of the above numbers are estimates, as Alphabet, the company behind Google and Youtube, keep the precise numbers undisclosed. (Source)
The Brand Value of Youtube
Youtube’s brand value is only going one way and it is up. Youtube has gone from a brand value of $16,35 billion in 2020, to $31,7 billion in 2024. With this exponential growth, who knows where youtube could be in the near future. (Source)
This graph shows where Youtube could be by 2030. Youtube could be standing with a brand worth a whopping $56,32 billion.
How many people watch Youtube?
In 2019 Youtube had around 2 billion monthly active users. As of October 2024, Youtube now has around 2.7 billion monthly active users. These monthly active users are spread out over the services that Youtube offers. (Source)
- YouTube Kids
- YouTube Music
- YouTube Premium
- YouTube Shorts
- YouTube TV
What’s the next move for YouTube?
With billions of users, they need to have thousands of workers. While the growth of social media is still going, YouTube will do everything in their power to try and benefit from the growing success. By following new trends and pushing boundaries, YouTube will stay in the game for many years to come. YouTube isn’t maintaining dominance; it’s evolving. Read more about social media trends in our blogpost about Rednote, and its growing userbase.
This article written by:
Magnus has 3 years of experience with SEO in the danish SEO agency SEO Danmark APS. He builds content and links for a variety of clients. Magnus has a long history of content creation. He is a well known danish Yotuber, and goes under the name Trøflen.